Cross-Channel Surfing

NOAM Central [Virtual]
Tue, Sep 28, 2021, 4:00 PM (CDT)

Hear from Adobe Experience Maker 2021 Finalist Dan Cummings on how Adobe Analytics can be leveraged to view clickstream beyond the browser.

About this event

As the user experience evolves with new technology, so too does the need to track how we interact with our customer base. Learn about how companies are keeping a pulse on the entire brand experience, including:

  • How Adobe Analytics can help to track use of a mobile app, digital kiosk, and future technology
  • Ways cross-platform usage can be brought together to enhance insights
  • Current and future possibilities available when clickstream is leveraged across multiple channels

Organizers

  • Luke Ahn

    Luke Ahn

    Fidelity Investments

    Adobe Analytics User Group Leader

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  • Gretchen Muir

    Gretchen Muir

    Clearcover

    Adobe Analytics User Group Leader

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  • Sarah Owen

    Sarah Owen

    Search Discovery

    Adobe Analytics User Group Leader

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