Apply Now – June 21 for the Adobe Analytics Champion Program!

First-Party Device IDs (FPIDs):

Jan 25, 5:00 – 5:45 PM

Ever faced challenges with lifetime caps on client-side cookies and limitations in CNAME impacting user counts and attribution accuracy? Dive into our online event where we unveil a robust solution – harnessing Adobe's First Party device ID to uniquely identify web visitors with a personalized cookie.

About this event

Join us on Thursday, January 25th at Noon EST to hear about how to implement FPIDs.

In the ever-evolving landscape of online analytics, limitations posed by browser tracking protection systems have become a crucial challenge for marketers and data analysts alike. The constraints, ranging from lifetime caps on client-side cookies to restrictions on cookies set in CNAME responses, often lead to skewed user counts and extended customer look-back windows.

Join us for an enlightening online event where we delve into a transformative solution – Adobe's First Party Device ID. In this session, we address the pressing problem of inflated metrics caused by tracking protection limitations and unveil the power of establishing identity through your own cookie. Learn how leveraging a first-party approach can not only mitigate inaccuracies in user counts but also refine your attribution models and enhance personalization strategies.

Don't miss out on this opportunity to gain a deeper understanding of how Adobe's First Party Device ID can be the game-changer in your analytics toolkit. Let's unlock precision together and revolutionize the way we interpret and act on user data.


  • Raj Singh


  • Rajdeep Singh

    Softcrylic LLC

    Toronto User Group Leader