Apply Now – June 7 for the Adobe Analytics Champion Program!

NOAM East AAUG Kick-Off Meeting!

Aug 11, 2021, 7:00 – 8:30 PM

NOAM East AAUG Kick-Off Meeting featuring Campaign Tracking, Classifications, and some surprise content presented by Eric Matisoff himself!

About this event

RSVP today for the inaugural NOAM EAST Adobe Analytics User Group meeting!

Kelsey Bourque, Senior Manager– Adobe User Groups, will provide an overview of the goal of the user group program and how it can benefit you as an Analytics user.

PLUS: Come hear your NEW AAUG leaders Jeff Bloomer & Jennifer Dungan, as well as Adobe Analytics Royalty Eric Matisoff speak about the latest trends, and bring your questions to this open forum for discussion at the end!

Agenda for this session:

  • Welcome from Jeff and Jen!
  • Introduction to the Adobe Analytics User Groups - Kelsey Bourque
  • QUICK Live Poll to gather your Expectations and Wishes for this User Group
  • Campaign Tracking Can be Your Hero (a redux of his July 27th presentation) - Jeff Bloomer
  • Mapping Your Way to Enhanced Data (Classifications) - Jen Dungan
  • SURPRISE Content - Eric Matisoff
  • Q&A with all speakers



  • Jennifer Dungan


    Adobe Analytics User Group Leader

  • Jeff Bloomer

    Kroger Personal Finance

    Adobe Analytics User Group Leader

  • Andy Lunsford


    Associate Director, Data Instrumentation