Encore Summit Presentation: Analytics Gladiators!

May 23, 7:00 – 8:00 PM (UTC)

NOAM East [Virtual]

Here's your chance to revisit one of the more popular sessions from Adobe Summit, especially if you didn't get to attend this one in person. With special guest, Jen Lasser! Let's spend some time learning more about Adobe Product Analytics!!

About this event

Analytics Gladiators: Conquer Product Growth with Adobe Product Analytics

We all know how fast-paced Adobe Summit can be!

Now, this is your chance to be up close and personal (virtually, of course) with Jen Lasser from Adobe, as she gives us an encore performance of her presentation on Adobe Product Analytics!

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ABOUT THE SESSION

To develop powerhouse digital products, teams need to harness the full breadth of product data to understand user behaviors and motivations that drive product growth. From top of funnel user acquisition, to what compels user adoption. From defining meaningful user segments to engage and retain, to reducing friction points that lead to attrition. Adobe Product Analytics and CJA help product teams become titans of product growth, and nurture users throughout their lifelong journey with a brand.

In this session, you will:

  • Learn how to flexibly manage your product data and develop a complete picture of your users.
  • Discover how to get acquisition, adoption, and retention insights in minutes.
  • See concrete examples of how Adobe uses Adobe Product Analytics and CJA to level-up their product analytics practice.

PLUS - Bonus material!

⭐⭐Make sure to stay until the end for a drawing to win special prizes!!!⭐⭐

Speaker

  • Jen Lasser

    Adobe

    Director of Product Management

Organizers

  • Jennifer Dungan

    Torstar

    Adobe Analytics User Group Leader

  • Jeff Bloomer

    Kroger Personal Finance

    Adobe Analytics User Group Leader

  • Andy Lunsford

    Razorfish

    Associate Director, Data Instrumentation