Fully Connect Journeys with Field-based and Graph-based Stitching

Sep 10, 8:00 – 9:00 PM (UTC)

NOAM Central [Virtual]

Need to analyze how your clients interact across your channels, but the data resides in different data sources with different ids? Take advantage of stitching - one of the strengths of Customer Journey Analytics - to perform seamless cross-channel analysis. To unlock this stitching superpower, learn from Adobe's Stephanie Burton, an Expert Solutions Consultant!

About this event

Need to analyze how your clients interact across your channels, but the data resides in different data sources with different ids? Take advantage of stitching - one of the strengths of Customer Journey Analytics - to perform seamless cross-channel analysis.

To unlock this stitching superpower, learn from Adobe's Stephanie Burton, an Expert Solutions Consultant about:

- What is the difference between Identity Resolution and Identity Stitching?

- How does stitching work and what value does it unlock? 

- When to use field-based stitching or graph-based stitching?

- How to find your "Golden ID"?

- How do Partner IDs work into the mix?

Speaker

  • Stephanie Burton

    Adobe

    Senior Consultant

Organizers

  • Luke Ahn

    Fidelity Investments

    Adobe Analytics User Group Leader

  • Gretchen Muir

    KeyBank

    Adobe Analytics User Group Leader

  • Sarah Owen

    KeyBank

    Adobe Analytics User Group Leader