EMEA Adobe Analytics User Group – Kick-off Meeting

Jul 21, 2021, 3:00 – 4:00 PM

EMEA [Virtual]

Join the inaugural EMEA Analytics User Group lead by George Turner and Frederik Werner, featuring special guest appearances by Adobe's Kelsey Bourque, Jen Lasser, Eric Matisoff, and Ben Gaines. With this all-star group of speakers, we are going to dig into topics like the "Cookie-less Future", the Analytics Product Roadmap, and round things off with an open Q&A. Don't miss it!

About this event

RSVP today for the inaugural EMEA Adobe Analytics User Group meeting! Bring your questions and your expertise as we hear from a great line-up of speakers:

Kelsey Bourque, Senior Manager– Adobe User Groups, will provide an overview of the goal of the user group program and how it can benefit you as an Analytics user.

Adobe Analytics royalty Jen Lasser, Eric Matisoff, and Ben Gaines as special guest speakers talking about the "Cookie-less Future" and the Adobe Analytics Product Roadmap.

Introduction to your new AAUG leaders George Turner & Frederik Werner.

Agenda for this session:

  • Welcome from George Turner and Frederik Werner
  • Introduction to the Adobe Analytics User Groups by Kelsey Bourque
  • Live Poll to gather your expectations and wishes for what this User Group should be
  • Adobe's view on the "Cookie-less Future" by Eric Matisoff
  • Adobe Analytics Roadmap highlights by Ben Gaines
  • Q&A with all speakers

We can't wait to meet each and every one of you in our first session. Make sure you sign up for both the chapter and the event and feel free to share both with your friends and peers!


  • Frederik Werner


    Adobe Analytics User Group Leader