As we kick off 2026 with our first in-person meetup, the Deccan Adobe Analytics User Group (DAAUG) brings the community together in Trivandrum to rethink how analytics use cases are evolving from traditional insights in Adobe Analytics to journey-based analysis in Customer Journey Analytics (CJA).

This meetup is designed for practitioners and teams navigating the shift in analytics thinking, tooling, and use cases, with a focus on practical learning, real-world examples, and open discussion.

What to Expect

👋 Welcome & Community Kickoff: Start the year by connecting with fellow analytics practitioners and learning what DAAUG has planned for 2026.

🔄 Rethinking Analytics Use Cases: Understand how use cases evolve when moving from Adobe Analytics insights to CJA journeys—what changes, what improves, and what to rethink.

🧠 AA → CJA: From Insights to Journeys: Explore real use cases that highlight the shift from report-driven analysis to customer-centric, journey-led thinking.

🎥 Live Demos & Practical Walkthroughs: See Adobe Analytics and CJA in action, with examples that connect theory to implementation.

💬 Interactive Discussions & Networking: Share challenges, learn from peer experiences, and exchange ideas in a collaborative, community-led setting.

Who Should Attend

📊 Adobe Analytics Practitioners: Looking to evolve use cases beyond traditional reporting.

🚀 Teams Exploring or Planning CJA Adoption: Understand where CJA fits, what problems it solves, and how to approach the transition.

📈 Marketing, CX, and Digital Leaders: Interested in journey-based insights and experience measurement.

🛠 Data, Analytics, and Martech Professionals: Working with or evaluating Adobe Analytics, CJA, or AEP.

🧠 AA & CJA Users (Beginner to Advanced): Whether you’re just starting or refining mature implementations.

💡 Anyone Passionate About Analytics Use Cases & Customer Journeys: If transforming insights into meaningful journeys excites you, this meetup is for you.

Event Details:

📍 Location: Travancore Hall - Technopark, Trivandrum, Kerala

📅 Date & Time: 27 Feb 2026 (Friday) | 1:00 PM IST to 5:00 PM IST

Gain powerful year-end insights, expand your professional network, and be part of a thriving Adobe Analytics community across the Deccan region!