Chennai Year-End Edition - Analytics × Customer Journey Analytics (CJA) : The Experience Revolution

Dec 20, 4:30 – 9:00 AM (UTC)

Deccan Adobe Analytics User Group (DAAUG)

Join us for a power-packed Year-End Edition of the Deccan Adobe Analytics User Group in Chennai! After three successful meetups, we’re closing 2025 with high-impact insights on AA × CJA, must-know strategies, and data ingestion that matters most to transform customer experiences, unlock real business value, and drive meaningful outcomes.

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About this event

After three successful meetups across the Deccan this year, we’re closing 2025 with a grand year-end gathering of Adobe Analytics and Customer Journey Analytics enthusiasts! Whether you’re a practitioner or exploring how to unlock deeper data-driven insights, this exclusive in-person event in Chennai is the perfect space to connect, learn, and stay ahead in the rapidly evolving analytics landscape.


What to Expect

👋 Welcome & Networking: Connect with practitioners, leaders, and Adobe experts as we celebrate an incredible year of community learning and collaboration across the Deccan.

🚀 Grand Year-End Discussions: Reflect on key learnings from 2025, breakthrough practices in AA × CJA, and how analytics is reshaping real-world customer experiences and business outcomes.

🎯 2026 Onboarding & Roadmap: Get a forward look into 2026 plans, onboarding initiatives, and community expansion, ensuring we step into the new year with clarity and momentum.

🌟 Experience Evolution for 2026: Explore how experience-led growth, journey intelligence, and data activation will define the next wave of digital success.

💬 Interactive Collaboration: Share challenges, exchange ideas, and co-create solutions that push boundaries—together.


Who Should Attend

🛠 Organizations Evaluating or About to Purchase AEP / CJA: Get clarity on value, capabilities, strategy, and real-world use cases before investing.

🚀 Teams Planning AA → CJA Migration: Perfect for those preparing for or evaluating the transition to CJA.

📈 Marketing, CX, and Optimization Leaders: Focused on delivering personalized experiences and measurable impact.

📊 Digital Analysts & Data Professionals: Looking to deepen expertise in Adobe Analytics and Customer Journey Analytics.

🧠 AA & CJA Users (Beginner to Advanced): Whether you’re just getting started or scaling mature implementations.

💡 Anyone Passionate About Data-Driven Decisioning & Experience Evolution: If transforming data into outcomes excites you, this meetup is for you.


Event Details:

📍 Location: Xerago Towers, 93, Industrial Estate, Perungudi, Chennai, Tamil Nadu 600096

📅 Date & Time: 20 Dec 2025 (Saturday) | 10:00 AM IST to 2:30 PM IST


Gain powerful year-end insights, expand your professional network, and be part of a thriving Adobe Analytics community across the Deccan region!

Speakers

  • Ram Prabhakar

    Xerago

    Head, Solutions

  • Pratheep Arun Raj B (Arun)

    Xerago

    Head, Digital Experience & Intelligence

  • Vinoth G

    Xerago

    Senior Implementation Architect

When

When

Saturday, December 20, 2025
4:30 AM – 9:00 AM (UTC)

Agenda

Meet & Greet: Networking & DAAUG Chapter Introduction
Adobe Analytics: Web Data Ingestion Strategy for Adobe Experience Platform
Customer Journey Analytics: Powering Omnichannel Intelligence with Identity Strategy
Lunch & Networking: Connect Over a Meal
The Collaboration Room: Business Says “We Need It Yesterday” & Tech Says “It’ll Take 3 Sprints”
Ask Us Anything: Adobe Analytics & Customer Journey Analytics
Closing the Year Together: Feedback & Appreciation

Organizers

  • PratheepArun Raj

    Xerago

    Enterprise Architect

  • Vinoth Govindaswamy

    Xerago

Partner

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Xerago