Better Together: Marketo and Adobe Analytics

Better Together User Group Chapter – Experience Cloud

Wednesday, October 26, 2022, 5:00 – 6:00 PM UTC

About this event

Integrated marketing data leads to superior business outcomes—only 43% of organizations worldwide report that they are creating experiences that customers want (Gartner). In this AUGs session from Datajoin, learn how you can integrate Marketo lead data into Adobe Analytics and make your anonymous visitors feel right at home.

Key takeaways you'll learn in this session:

  • Why would you want Marketo data inside of Adobe Analytics?
  • How to measure campaign performance beyond clicks and form fills to AQLs and MQLs with data coming from Marketo.
  • Creating powerful segments that can be synced to Adobe Target to personalize and give customers the buying journey they want.
  • Learn from successful use cases in manufacturing, financial, and software industries.