Kickstart your day with inspiration, networking, and hands-on insights from the Adobe community! This User Group gathering is all about practical takeaways and the chance to meet peers who face the same challenges (and celebrate the same wins) as you.

This User Group is all about one of the hottest topics in the Adobe community right now: AI, MCP, copilots, and the future of marketing workflows.

While many are still trying to understand what MCP could mean in practice, Patrick Hegnauer has already been building with it. As a Specialist in Digital Analytics & Marketing Data Architect at CSS, Patrick recently built a working MCP sidecar for Customer Journey Analytics - a context layer designed to give AI tools the knowledge your team carries in their heads: what metrics actually mean, which combinations create misleading insights, and how to apply governance and business context to analytics.

In this session, Patrick will share what he built, what he learned, what surprised him, and where he believes MCP, copilots, and AI agents are heading within Adobe Experience Platform.

If you've been following the MCP conversation from the sidelines, waiting for a real practitioner to report back from the field, this is that report.

Agenda

• 08.30 – 09.00: Breakfast & mingle
  Ease into the morning with coffee and croissants while catching up with familiar faces (and meeting new ones).

• 09.00 – 09.15: Quick name round & introductions
  Let's get to know who’s in the room.

• 09.15 – 10.00: Building an MCP Sidecar for Customer Journey Analytics by Patrick Hegnauer
  Sharing how he built a working MCP sidecar for CJA, what challenges he encountered, what he learned along the way, and what it could mean for the future of analytics and AI-powered workflows.

• 10.00 – 11.00: Open Discussion: What's Next?
  Let's talk AI agents, opportunities, concerns, and what the future could look like across Adobe Experience Platform.

• 11.00 – 12.00: Sandwiches & networking
  Wrap up with informal discussions over a light lunch.

👉 This morning isn’t about listening to presentations. It’s about engaging with peers, picking up practical tips, and leaving with actionable ideas you can apply right away.