Exploring Beyond the Map with Journey Canvas

Grab your map and hit the trail! Join Taylor Cruz and Trent Thayne, Senior Consultants at BlastX Consulting, for a guided trek through Journey Canvas within Customer Journey Analytics. In this session, they'll navigate real-world scenarios including measuring traffic through expected paths, evaluating site redesigns, identifying friction points where hikers turn back, and exploring the non-linear routes customers actually take through your experience.

You'll discover how Journey Canvas gives you a detailed trail map for your data, with intuitive drag-and-drop functionality that lets you mix segments, dimensions, metrics, and events to chart every possible route. Learn how to spot drop-off points, compare multiple trails side by side, build sequential segments, and use Journey Canvas as your basecamp for deeper freeform table analysis.

Whether you're new to CJA or a seasoned trailblazer, you'll leave with a clearer map, new routes to explore, and practical skills to navigate the full customer journey with confidence!